Posted by CSI EU (Cost Scene Investigation – European Union)
From the Journal of Cost Analysis and Parametrics: Volume 12 | Issue 1 | January 2025
Downloadable File: JCAPv12i1-CSIEU-Howarth
Abstract: The commonly accepted story about why the Airbus A380 failed to make a return on its investment centers around its well-publicized development cost and schedule issues. Added to that was the movement of the airline industry from a traditional hub and spoke model to point-to-point routes; and the introduction of planes to the market, which had much more efficient engines and technology. Technology might have gone onto the A380, but, as Airbus CEO Tom Enders stated, “Airbus did not stumble into [building] the A380; we were very aware of the project’s risks, but then technology and the market changed faster than anyone thought.”
Author: Doug Howarth pioneered Hypernomics, the study of market actions across four or more dimensions. Hypernomics reveals the linked, opposing, non-physical forces known as the Law of Value and Demand, replacing the Law of Supply and Demand. The new field discovers buyers collectively form discernable patterns that may be statistically quantified and move over time. Analysis of those movements permits users to predict market positions with greater accuracy. Mr. Howarth has issued 15 peer-reviewed papers across four continents. His company, Hypernomics Inc., founded on his ideas, has worked for NASA, Virgin Galactic, Lockheed Martin, Raytheon Technologies, and Northrop Grumman. The US Patent Office issued US Patent 10,402,838 to him and two others in his company for the world’s first 4D market analytic software. He has addressed the Royal Aeronautical Society and NASA three times each. Wiley published his book, “Hypernomics: Using Hidden Dimensions to Solve Unseen Problems,” in 2024.